Stella Rosa wines as the first time a wine-themed float entry in the 125 year history of the Rose Parade.
The 55-foot long float, “Stellabrate Good Times,” will feature a double-decker bus adorned in more than 5,000 bright pink roses. Behind the bus is a festive scene including balloons, pin wheels and of several bottles of the bubbly immersed in ornate ice buckets.
San Antonio Winery, which has locations in Ontario and Los Angeles, launched a marketing campaign this year to promote its most popular line of wines – Stella Rosa.
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